We are often asked by luxury real estate marketing professionals for some low cost, off-line vs. online, marketing strategies that produce high impact marketing results, especially client loyalty. We like to encourage our readers and our clients to think about what makes them loyal customers and clients of other professionals. Here are some ideas along those lines.
How do you know who is the wrong client for you? Just start by listening to your body. Your body always tells the truth. Do you feel relaxed around this person or tense? How is your breathing? If you tend to hold your breath around this person, your body is telling you to beware. If you want to avoid contacting this person, even thought it’s essential, again you’re being given a signal.
Sometimes just coming up with what to say can be a challenge. Need an idea or something to motivate you? Try looking online for news feeds. Using RSS (Really Simple Syndication) you can access those news feeds through a feed reader such as Google Reader. Review the news sources that you find and see what resonates with you. Pick one you think your blog readers will like and write a short review of the article. Post the review along with a link to the actual article.
How are you answering these searches? To help homeowners in their quest for information, consider creating fresh new content that addresses these common searches (a quick search revealed 400+ different searches related to distressed sellers). I invite you to consider the following marketing methods to create your own interest piquing information for your Real Estate Marketing efforts.
I am guilty of this! I went to a 3 day real estate training several years ago. Every single strategy, technique or tactic that was taught was “it”! So, promptly upon leaving, I decided to try everything all at once… The thing about this is that we’re so often looking for the magic pill, and unfortunately, no such elixir exists in Real Estate Marketing online estate.
The truth is, there really is nothing totally off-the-wall unique about the house. The secret, my friends, is in the shape of the metal sign in the yard. The metal sign is in the shape of an octagon, just like a STOP SIGN!
So you see, marketing does not have to be expensive to be effective. By incorporating a mind trick into his advertising method, this real estate agent was able to draw attention to the house he is trying to sell without hiring a marketing firm and without going broke. The agent simply questioned the status quo of real estate marketing, and, with a little creativity, found a way to make his listing stand out more so than others. Oh, and for the record, I still couldn’t tell you about any of the other houses that are for sale on that block.