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Sure, as an author with 1 foot in Las Vegas and the other in Los Angeles, I’ve done my share of push releases to promote my books and talks, but I got to considering maybe I was missing something? Could I have written them in a way that would seize the interest of a higher market section? Scrolling through Mickie’s book, I discovered something in the first chapter and will refer to her book the next time I’m writing blogs a release.
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Embargoed launch. Consists of information like the exact text of a speech, sales figures and other pertinent data. This goes out to a media source before the press conference, assuring that information is shared accurately. In these days’s high speed information sharing, it has become difficult to stop info from leaking, however.
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